Our Story
QUBEA BEGAN IN LONDON IN 2014 AS A SMALL SPECIALIST LASH STUDIO, AT A TIME WHEN PROFESSIONAL EYELASH EXTENSION SERVICES WERE STILL RELATIVELY NEW TO THE UK BEAUTY INDUSTRY.
Starting with just two artists, the brand gradually built a loyal client base through a strong focus on quality, expertise and attention to detail. As the business grew, so did our services. Eyebrow treatments were the first addition to our original lash concept, followed by nail services. This was the beginning of our journey beyond lashes, while beauty treatments for the eyes and nails remained at the heart of the brand.
The period following the pandemic became a true turning point in our history. It was the moment when we made the decision to expand the concept significantly and transform the business from a specialist studio into a more complete beauty destination. As our range of treatments had already grown beyond eyelashes, Queens Lashes became Queens Beauty — a name that better represented who we had become and the wider beauty experience we wanted to offer. From there, our expansion continued. We introduced makeup services, followed by Endospheres therapy and laser hair removal, moving into beauty and body treatments beyond our original specialisms. The latest major addition was hair, completing our transformation into a destination where clients could access a comprehensive range of beauty services under one roof. As the business continued to evolve, so did our identity. Queens Beauty eventually became QUBEA — a new name and a new chapter designed to reflect a more modern, sophisticated and distinctive beauty brand.
Throughout every stage of our journey, one principle has remained unchanged: exceptional quality combined with respect for our clients’ time. This philosophy also shaped one of the defining elements of the QUBEA experience — the ability to combine treatments, with multiple specialists working simultaneously whenever possible. It allows our clients to achieve more in a single visit without compromising on the quality of their treatments. Today, QUBEA brings together eyelashes, eyebrows, nails, makeup, Endospheres, laser hair removal and hair services, delivered by an international team of beauty professionals. From a small lash studio in 2014 to the multi-service beauty destination QUBEA is today, every new treatment, every transformation and every chapter of the brand has been part of a natural evolution.
